Pepsi will be introducing Pepsi Raw, a new carbonated soft drink that does not have artificial ingredients. If you enjoy the carbonated cola drinks, you may want to try the natural Pepsi Raw, which comes from Pepsi UK and will initially be available in UK only.
Staff members at the UK upscale pubs and clubs, where the natural drink is being released, are receiving training on how to serve the drink. If the natural Pepsi Raw is a winner in its first test area (seven major British cities), then the drink will make its way further around the country and beyond. The seven cities where the carbonated drink can be found include London, Manchester, Glasgow, Brighton, Birmingham, Leeds and Liverpool. Coca Cola will surely be watching to see if this natural trend is a success for Pepsi.
The fruitier flavor of Pepsi Raw is reportedly an excellent drink on its own or as a mix for spirits. Hence, the release of the product in the clubs and pubs is important to the acceptance of the drink as a natural carbonated mix alternative. The color of the drink is a dark brown compared to the blackish brown of a regular Pepsi cola drink. Unlike the artificial-chemical-filled version of Pepsi, the natural flavored Pepsi Raw does not have the regular arsenal of artificial colors, higher sugar content and acidic ingredients that are contained in the regular Pepsi cola drink.
Pepsi Raw has such natural ingredients as cane sugar, coffee leaf, natural caramel coloring, apple extract, grape tantaric acid, natural gum Arabic and sparkling water. In comparison, the ingredients of regular Pepsi include high fructose corn syrup, sugar, artificial colorings, phosphoric acid, caffeine, citric acid and natural flavors.
With less carbonation, the drink does not have as much of a fizz factor. However, the natural Pepsi Raw contains nine fewer calories than the unnatural version, which has 126 calories per 300-ml can.
The glass bottles, in which the natural drink is bottled, have a modern logo and shape. (Remember to recycle the bottle!)
There has not been a major new Pepsi product for over ten years. The natural Pepsi Raw soft drink is a great new direction for the Pepsi Company. If Pepsi Raw is a success, then Pepsi will be a major player in the business of natural carbonated soft drinks.